So you have been welcomed to the Facebook / Twitter / Instagram / Pinterest / Tumblr / Snapchat community. Now what. Well to quote David Merriam Scott “No one cares about your products, but  ...

As I am finishing the last couple of months at my internship with ShoreMaster, LLC, I have been getting lot of questions about my job and how I handle all the social media within the company. As  ...

Let me first start this post by staying…Print media isn’t dead, it’s just moved. I started looking into this topic when I heard about the Barnes & Noble 6.6% drop in sales. “The  ...

Just started reading the second edition of UnMarketing by Scott Stratten and Alison Kraemer (literally 2 minutes ago). And right there on page two of the introduction they spell it out plain as  ...

Momentum (noun): strength or force gained by motion or by a series of events In various books I’ve been reading, as well as included in a recent presentation by an outside marketing firm,  ...

ZAG of course! I’ve just finished reading Martin Nueminberg’s book ZAG lately and am absolutely amazed (read: creeped out) by how spot on it is and how applicable it is. We’ve  ...