Marketing is…
Just started reading the second edition of UnMarketing by Scott Stratten and Alison Kraemer (literally 2 minutes ago). And right there on page two of the introduction they spell it out plain as ...
All Posts By:
ashley
Momentum
Momentum (noun): strength or force gained by motion or by a series of events In various books I’ve been reading, as well as included in a recent presentation by an outside marketing firm, ...
When Everyone Else ZIGS, You Should…
ZAG of course! I’ve just finished reading Martin Nueminberg’s book ZAG lately and am absolutely amazed (read: creeped out) by how spot on it is and how applicable it is. We’ve ...
Marketing + Design, Projects + Products
9 Things Brand Development is Not
It is not a new logo It is not a new website It is not a new catalog or brochure It is not a new color scheme It is not a new tag line It is not one-size fits all It is not a new advertising ...
When Life Gives You Lemons
Who helps you make lemonade? Or better yet a really stiff Lemon Drop. The people that you turn to in during a time of struggle speaks volumes. When you need a shoulder to cry on or an arm ...
Today’s Gifts
I was listening to one of my podcasts on the drive to work this morning. The guest/interviewee – Patrick Leincino – made the statement, “You aren’t God, so everything is a ...
Adventures + Lifestyle, Family + Friends
Another First for Little Man
It was a big first in our world today. Little Man’s first movie at the movie theater. And it was a success. I think it helped that the movie was filed with dogs and all sorts of ...
Adventures + Lifestyle, Family + Friends
Through the Eyes of a Toddler
We can learn a lot if we try to look at the world through the eyes of our children. As I watched Little Man dig his toes into the sandy beach the other day I was reminded of how truly blessed my ...